Paint Creek Center for the Arts (PCCA) is a regional non-profit art center located in Downtown Rochester. PCCA is dedicated to enhancing life in the region by promoting, encouraging, and creating opportunities to participate in and appreciate the arts. This is accomplished through a full range of cultural programs including exhibitions, studio art classes, outreach programs, and the annual Art & Apples Festival. PCCA is an important cultural resource and destination in the Rochester region's diverse and growing business and residential community.